10 Benefits of and Reasons for owning a Mailing List

Why have an email list

Your email list subscribers are an invaluable asset, and one of the most powerful marketing tools at your disposal.

A lot of businesses, influencers and entrepreneurs do very well with other methods – for example, direct marketing via Instagram. They also, without any doubt, generally have email marketing in place too, as a vital part of their marketing mix.

  • The resources and tools for marketers of all kinds grows all the time. Despite the plethora of tools available to businesses, email marketing continues to persist over time. Email is still the method generating the highest return on investment for businesses, and is simply the best bet for growth.
  • It’s a much more cost/time effective marketing tool than social media. Companies like Facebook and Twitter know this of course: that’s why they have your email address.
  • Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come. Other platforms come and go, change the way they do things, and are out of your control.
  • You need to turn leads and prospects into paying customers. To convert them. And when it comes to conversions, there isn’t a more powerful channel than email. You can automate much of your email marketing – in numerous effective ways, to nurture and convert your subscribers.
  • People are bombarded with buying choices, and all kinds of promotions and advertising, all the time. In many cases, they need to be exposed to your products/services and messages a number of times, and grow to know you, like you, and trust you before buying – even if they are already prepared to buy what you offer.
  • A good emailing service will provide you with very precise data and metrics like opens, clicks, bounces, forwards, social shares, and more. It makes your marketing highly measurable – and measuring the effectiveness of your marketing and adjusting your methods accordingly is a key part of effective marketing as you grow.
  • Email marketing outperforms other channels when it comes to cost-effectiveness. The great cost-effectiveness – and ROI – stem from you delivering highly personalised and relevant messages, to targeted and receptive ‘individuals’. Individuals as opposed to the hit-and-miss mass-broadcasts you do on social media, for example.
  • Email isn’t owned or controlled by any one particular entity. It’s an open communication platform. The diverse array of companies involved in email marketing ensures that no one party can make changes that are going to have a widespread effect. And unlike with your collection of followers on social media, if you invest the time into building a great email list, it’s an asset you will own, and be able to leverage without the threat of someone limiting its effectiveness.
  • Once someone is on your mailing list, they are a warm lead, who has shown a degree of interest in you and what you do, and you can begin to nurture a lasting relationship with them.
  • In most cases for small businesses, you don't need many thousands of subscribers to make good profits from email. The more email subscribers you have, the more potential you have for income...but nurturing dedicated fans is more productive and profitable than just growing a massive list. Your list will grow anyway if you keep at it on an ongoing basis – but focus on nurturing dedicated fans and repeat buyers.

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